In the hands of an experienced search engine optimizer is a whole arsenal of methods of search engine promotion, increase site visibility and increased traffic in general, from purchase options and ending with a mass-mailings. We now turn to the actual exploratory move.
Omitting the on-site optimization (writing literacy content, setting meta-tags and "friendly" search engine robots layout), consider the second major factor in search engine promotion: a referential ranking.
It seems that everything is simple - the more links, the higher the site surrender. But it's not entirely true, because reference link strife. In general, the following items, which give more weight to the link point of view of most search engine spiders.
1. The higher - the better!
We read a book down, as the absorption becomes empty beer bottle down, but not to the top, the picture in the browser, too loaded down. So the bot, not wanting to violate the conventional system, the index page top to bottom. This is also due to the fact that page is loaded from the caps and finishing with what is called footer page. It is for these reasons, the bot can sometimes refuse to index the entire page to the end. There are several reasons: the slow speed of the server (the bot impatient, like the knowing world of the infant does not want to wait: he needs all at once) and ending with an abundance of external links on the page, each weighing the less, the lower it is, and when bot finds that the weight of further options is close to zero, he can refuse to index them and go for a walk on other sites. When placing articlesYou can decide where in the text you post a link. When buying links, or engaging linkoobmenom, your references will normally be hidden in the bottom of the page.
2. House of single links, or rich sense of resource?
Search engines do not like to single external links. "What is the link, who needs it?" - Thinks the boat and decides to give it little weight. When the bot sees a link within the text, he joyfully exclaimed: "Glory Svarog! The text is truly full of meaning, hence, the reference should be very, very relevant to the topic! Prida, I'm moving it a couple of drops of weight. Of course, contextual links are best placed inside articles. In the network a huge number of sites on which you can post an article or press release from obschetematicheskih (where they will take any article) to Narrow Sites (articles on automotive subjects, health, society, construction article). It is necessary to know the distinction between stateynyh amount of links and references out of context, but this is beyond the scope of this article.
3. Literate keyword selection
If you're selling toilet bowls in Australia, and Encore gipperssylki called "breeding woodlice in a nuclear war", it is unlikely this link will have a good weight for your ranking. Text links should be relevant not only to the theme of your site, but also to the subject of the page where it is! Here in the virgin soil come to the aid of article: in the article, you can control the saturation of key words on the page and thus artificially increase the relevancy of pages that point to your site.
Finally it should be noted that stateynye sites particularly loved bots even through constantly updated content. New articles, new text, and thus the new food for the bot! Boat runs frequently and indexes faster than static pages where the only change - is that of the purchased links. Write articles publish articles and fast indexing you!
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