пятница, 26 марта 2010 г.

Role of articles in the search progress

In the hands of an experienced search engine optimizer is a whole arsenal of methods of search engine promotion, increase site visibility and increased traffic in general, from purchase options and ending with a mass-mailings. We now turn to the actual exploratory move.

Omitting the on-site optimization (writing literacy content, setting meta-tags and "friendly" search engine robots layout), consider the second major factor in search engine promotion: a referential ranking.

It seems that everything is simple - the more links, the higher the site surrender. But it's not entirely true, because reference link strife. In general, the following items, which give more weight to the link point of view of most search engine spiders.

1. The higher - the better!
We read a book down, as the absorption becomes empty beer bottle down, but not to the top, the picture in the browser, too loaded down. So the bot, not wanting to violate the conventional system, the index page top to bottom. This is also due to the fact that page is loaded from the caps and finishing with what is called footer page. It is for these reasons, the bot can sometimes refuse to index the entire page to the end. There are several reasons: the slow speed of the server (the bot impatient, like the knowing world of the infant does not want to wait: he needs all at once) and ending with an abundance of external links on the page, each weighing the less, the lower it is, and when bot finds that the weight of further options is close to zero, he can refuse to index them and go for a walk on other sites. When placing articlesYou can decide where in the text you post a link. When buying links, or engaging linkoobmenom, your references will normally be hidden in the bottom of the page.

2. House of single links, or rich sense of resource?
Search engines do not like to single external links. "What is the link, who needs it?" - Thinks the boat and decides to give it little weight. When the bot sees a link within the text, he joyfully exclaimed: "Glory Svarog! The text is truly full of meaning, hence, the reference should be very, very relevant to the topic! Prida, I'm moving it a couple of drops of weight. Of course, contextual links are best placed inside articles. In the network a huge number of sites on which you can post an article or press release from obschetematicheskih (where they will take any article) to Narrow Sites (articles on automotive subjects, health, society, construction article). It is necessary to know the distinction between stateynyh amount of links and references out of context, but this is beyond the scope of this article.

3. Literate keyword selection
If you're selling toilet bowls in Australia, and Encore gipperssylki called "breeding woodlice in a nuclear war", it is unlikely this link will have a good weight for your ranking. Text links should be relevant not only to the theme of your site, but also to the subject of the page where it is! Here in the virgin soil come to the aid of article: in the article, you can control the saturation of key words on the page and thus artificially increase the relevancy of pages that point to your site.

Finally it should be noted that stateynye sites particularly loved bots even through constantly updated content. New articles, new text, and thus the new food for the bot! Boat runs frequently and indexes faster than static pages where the only change - is that of the purchased links. Write articles publish articles and fast indexing you!

Promotion of a site for beginners

Many interesuyutsya promotion of websites in search engines, but many of the newcomers who do not even suspect that taking a promotion of a site you take on a huge RESPONSIBILITY for its further development, after all the major projects can be huge, the daily target audience and thousands of budgets for outdoor advertising . And some kind pessimizatsiya or even a ban from the search engine could cost him dearly.



There are a lot of Internet sites and is not a small part of their owners used to promote black methods. Reciprocal links to such sites could lead to sanctions by the search engines, because search algorithms can easily calculate the actions of inexperienced optimizer.

What is a satellite?

Now try to allay some of the web-masters and seoshnikov that the same called satellite. General Satellite in translation from English is a "companion". A satellite is that it accompanies, helps, etc. Return to the term "satellite", as the network it sounds that way.


SAT - Is the site most often small. On average, about 100 pages. This site helps the main site in promotion. In principle Satellite - This is the usual site, but he has other goals:)

As I already wrote, satellite - it is a regular site, it must have its own unique design, good unique content. Not be taken stolen from sites with content and design patterns to the category of a satellite! Such sites should be classified as govnosaytov (you can find more like TOS).

What is the role of satellites and how it can help in moving? And help he can ссылочками! That is, we create a satellite with the same theme as the major (promoted) site. I refer to this satellite, we need to anchor on the promoted website. The result is that the relevance of the main site increases (for the selected key). BUT, one satellite will not help much! Therefore create whole mesh satellite (all satellites should be similar in theme to advance a site). That such a note satellites:) In addition, the satellite and can earn, and when many of them, then get a good amount of income. But more about that another time. That's it! See you;)

Faster indexing of your site

Today I'll write about a fairly simple way to push your site search engines to index within a few days. Generally, if it is fair to add a site, for example, through the form (for submission of site to be crawled) Yandex, the Site index on average, will be held two months. This is a very long time, for which you can catch a serious website promotion. This term is due to the fact that not one you are applying for indexing, web-masters very much, so forming a very, very long queues sites. But you can still accelerate, with much speed indexing site. About them now and will be discussed.

First, prepare your site for registration. Do not send to the site if it is not completed yet. In addition, no harm will be done correctly perelinkovku pages. Make a good friendly menu. Another very useful to be creating site maps. So with all the internal factors, now move on to more effective methods - external work on the site.

In order to learn about your site to search engines, you must drive site on directories. If you do not know how, do not want or you can not do it, you can order the run from experienced craftsmen. On the Rights of advertising can offer and apply:) So, if that please! Currently, the average price over the network about $ 10.

Also run on the catalogs, which now very popular social bookmarking. They are very fond of search engines, so they regularly come to visit, therefore, very quickly notice a link to your site.

Also, would not be superfluous to drive site on bulletin boards, forums and blogs (commenting on posts).

And finally, please sign in sape or linkfeed and buy a nice fat options to your resource. Better, perhaps, to buy links from old news resources, because there are search engines, we can say, live and unnoticed link to your resource will be left!

Using all these methods, Site index should take about two days! That's it, see you soon!

What is Pr?

I will not paint a whole page about What is PRI will write only what I think is necessary and sufficient to know about PR. Thus, PR he's PageRank or PR yavlyayutsya kind of rating Google search. Page Rank, as is evident from the title - is page rank. Google assigns each page a rank. PR helps Google decide on extradition. That is, if the particular request comes several completely identical in its relevant sites, but they in fact can not be put at one place, you need someone to put the above, someone below, here and apply another filter - comparing page ranka page. Here, in principle, and all for a start, you need to know about Pr.

Site optimization bugs

In this post will describe the common errors that can prevent the optimizer is not very experienced and which could seriously damage site optimization general. Let's get started!


One mistake is that when creating a site, often creates a graphic header, and the header is part of the graphics. And, as you know, search engines do not recognize text with photos that are not very good impact on the further promotion. Standard room for hats, is the top left corner, that is the highest priority for search engines, so use it wisely.

The most accurate method of solving this problem would be to use a combined version. For example: create a small graphic logo, which is located in the upper left corner, and the right side of the logo is placed text header with keywords.

Go ahead. In header graphic and menu can do. This is even more blunder. Text of the menu items will not be counted FS, therefore, again lost the significance of links with the right key. Out here, only one, or rather not even out, and a little help from search engines. She concludes that the need to register for your graphics options attributes alt (description of the image that pops up when you hover the mouse cursor).

In addition to graphical navigation menus, there are menus created with the help of scripts. It is also worth avoiding, as search engines can not read the contents of scripts.

In such a situation should necessarily duplicate links in the usual way to navigate the site was accessible to all - and for your visitors and for search engine robots.

Another error - is to use the redirect. Redirects difficult to analyze site search engine spiders. Do not use redirect, unless there are compelling reasons. Moreover, at present, search engines are very cruel to sites that use redirects, there is a danger ban.

Using hidden text. Using hidden text (text color matches the background color, for example, white on white) allows you to "pump up" the page desired keywords without affecting the logic and page design. This text is invisible to visitors, but perfectly readable by search engine spiders.

It is now difficult to find a site with hidden text, because these sites severely Bath search engines, so be careful! That's it;)

Secrets of Google

Be based in Google in less than a day, it's easy!

First, let's talk about what not to do. I think this address looks familiar to you: http://www.google.com/addurl.html

This form of registration sites for the search engine Google. They insist that you can use this form to register your site to index other web pages. In order to be in the main index sites will take about 6 weeks. I do not know about you, but I am not happy that my work has appeared in search results only after 2 months. For me it's too long, so

Do not use a standard form of registration in the search engine Google!

Also you should not use this form and on other search engines, such as: Yahoo, MSN, Altavista and others:

So how do you do to make your site indexed in less than 24 hours?

For example, suppose you have a site devoted to roses. And you optimize a web page for certain keywords that contain the keyword roses. Now let's step by step go through the registration site accelerated method.

1. Go to www.google.com and type in the form to search for various keywords, which somehow relate to your site.
2. Open the data sites, and focuses on what they have Page Rank. For those who do not know Page Rank shows the number of sites and the importance of that link to your site. If it simply, the more sites with great Page Rank will refer to your web page, the better.
3. Suppose you are looking for site for the keyword "rose", you should try to find web sites that have Page Rank is 6 or more.
4. Then if you find these sites, you should find their contact information.
5. Once you find contact information, you should write a letter asking to put a link to your site, in response to a link from your side. If you did everything correctly, then they will respond and put a link to the site.

If you garner links from PR which is 6, your site will be indexed in less than 3 days. If you can get a link from the site, Page Rank which = 7, then your site will be indexed in the Google database in less than 24 hours.

So even if you do not find sites with such a high PR, looking for a Web page with a PR, not lower than 4, and indexing of your creations will certainly less time than 2 months.

Good luck!

Increase PR

PR (PageRank) - a measure that determines the page rank, which in turn determines the position of pages in search results of Google. Search engine Google - one of the most popular search engine, which causes a huge interest in it. Therefore, the question of increasing PageRank is becoming more popular. Information on how to improve it by making small changes to your site, you will learn from this article.

Before the onset of PR, should be at least broadly familiar with the way it is calculated. An algorithm for calculating PageRank is pretty simple. All pages contained in the database, Google, is assigned to the same minimum value of PageRank. On the pages there are links to other pages. Each link gives some PR of the page to which it refers. One page may give only a certain percentage of their PR, so the fewer options, the more PR will get those to whom it refers. If you do not understand, then explain it more accessible.

Page 1 refers to the page 2,3,4,5. Page 1 of all can give PR = 4, ie Each page will get on PR = 1. And if the page will only refer to page 2, page 2 gets PR = 4. Now, I think you began to understand the algorithm for calculating PageRank. It is important to notice that the page does not give, and gives PR. That is, your PageRank will remain with her, even if she would refer to the 1000 sites.

Hence we can conclude that the PageRank depends on:

-number of links on this page (more - better)
-PageRank link to your pages (more - better)
-number of inbound links from a page that refers to you (more - worse).

Thus, the increase in PR right pages is possible due to internal pages of your site. Make it very simple. The site should be as many internal pages that link to the page, PageRank which you want to improve, but on the inside pages should be a minimum of other options.

Such a method will help you increase the PR to 4, for the further growth of PR need external work on the site, details of which is written in the manual search engine optimization website "Top position"

четверг, 11 марта 2010 г.

Tag ALT - image

Each image is located on the web page should receive its own special attribute called the alternative text. This attribute is the tag "alt". The text, which is the data tags will be displayed to users in the event that the image was not downloaded, or if the image display was forcibly locked in the browser for some reason.

In conducting indexation modules search engine tag value "alt" is remembered, but in the process of ranking the results of processing a user request this value is ignored.

To date, we know exactly what the search engine Google, the text concluded in tag "alt", used only if the image serves as a reference to any other page. All other tags such as a search engine ignore. As for other search engines are no reliable information, but we can assume that the algorithms used in them are not very different from those used in Google.

In general, when you create a Web page would be good to use keywords within the tags "alt", although it is not critical.

Tag "TITLE"

Tag "title" - this is one of the most important tags because search engines give it maximum attention when indexing pages. In the text, which is allocated by this tag, necessarily, must be present keywords.

In addition, it is worth remembering and that the text that is allocated by this tag will appear in search results to users' queries as links to the Internet site. In other words, this text will serve as a kind of a business card page.

It is this link will be used by the user, in order to get to your Web site. Therefore, make sure that the text that is inside the tag "title", not only would contain keywords, but would be most attractive and informative for users.

Most of the issuance of search engine user's query includes about 50-85 characters contained within the tag "title". Therefore, based on this fact, would be best to limit the size of the header of your Web site according to the number of characters.

SEO-hypertext

SEO-texts the vast majority will hypertexts. For the first time this kind of text appeared in the forties of last century, and in 1965 by Ted Nelson coined the term. However sverhvzryvnuyu phase distribution hypertext received in the late eighties - in the era of the formation of the Internet. Hypertext - a non-linear, saturated links, branching text. If the basic text, users simply read through to the end or drop out of the reading, then the hypertext provides a third option - to follow the links. Here lie nonobvious time of hypertext, whose purpose is to give the user more possibilities, more convenience, more comfort in the journey of being built on the site the information sphere. But it must be remembered that the system must be closed (the user should not leave your site to another Web-resource for you posted the same link), and all information to which the user will face during the cycle of hyperlinks, must be unique. Do not send a man to the main page of your tale, for example, the remarkable plastic windows on the price list, where instead of interesting information about discounts and sales to meet all of the same ad text "cap." Sites that save on the text filling, look poor, unattractive and undignified.

Another important requirement for hypertexts - they must be organized in such a way as to remove links do not lead to loss of meaning. Links like "on the pumps read here" are not acceptable, much better to use a simple hyperlink to the word "pumps". This way of writing hypertext is not only complies with the rules of Russian language, but also allows you to get rid of errors in the restructuring of information on the site.