SEO security

Who are insiders and how to protect them

Insider (inside - inside) - The person who has access to is not available for general information.

Since each of us has a mailbox, someone email account, blog, blog, a site to log on which we use password protection. And I think it is clear that apart from us, the SEO people know the password server maintenance on the physical computer, which is our information. These people (who have access to our passwords) and called the Insiders.

So I think it is clear that the basis of inherent in each human factors (greed, treachery, revenge, etc.), information about our secret password can easily become available not only to us SEO.

I think it is no secret that any member of your office, with a strong desire and with the help of a few tricks can easily access the information on your computer.

But after gaining access, as they say - business equipment and technicians, your infa can be:

- Sent by e-mail

- Copied, to some one medium (flash drive, CD, DVD, ZIP, Floppy).

- Delivered to the addressee through the wireless network (Wi-Fi, Bluetooth, IrDA) ...

Now imagine that this office of any such office as Mail.ru, Yandex and Google, disposing of your information.

It is clear that the problem of personnel of any of these offices security, we can not do anything.

The only protection against such leakage of information -SEO security prevention:

- Does not provide without the need for reliable information (name, address, phone number). I have met people who are all garbage services (online games, social sphere, and other sites) wrote as under oath the truth.

- Add the eggs in different baskets. Use for various Internet services, and for each of your password (as far as possible)

example:

To work with all sorts of muddy services (dating sites, social networking, online shopping, etc.) to use e-mail to Mail.ru, but for serious, security work (with banks, exchanges, transfers) to use e-mail Google (its credibility even and spoiled, but still an order of magnitude higher than the other), passwords for different mailboxes must naturally be different.

In conclusion: if you did your personal information (though not very important) was subjected to leak, or just have a strong suspicion, please contact security support. Do not be afraid to complain.

Decent internet - the company always follows the purity of his name, and almost always recognize the error in the security payment of compensation.

Meta tag Description, Keywords, Title Tag and their importance for your site

The generally accepted view is the fact that meta tags should be required to prescribe and very attentive to this work. This is - one of the factors for successful optimization.
Let's try to understand how truly important this meta tag and how to work with them.
1. The length of the meta tags.
The optimum length for this meta tag is as follows:
Title - 50-80 characters (usually - 75)
Keywords - 250 (250 - the maximum is focused on the drums the first 150 characters).
Description - 150-200
Write more simply makes no sense - they will be read and interpreted by search engine spiders, at least those who still pay attention to these meta tags. But this - later.
2. What do the metatags and how to write.
Title - is the text of this tag will be displayed in search results, so he should be given maximum attention. If you "scored" on the keywords and deskription - your business. But if you spit on the tag Title - you can spit search engine. And this is somehow unpleasant.
It should be noted that we should not poke in Title slogan - Google and so did everybody do not like. In the allotted number of characters (50-80) need to put as much information on the website. Use with keywords. However, do not repeat the same keyword more than 3 times - you misunderstood and still banned.
Title should be clear, concise and clearly express the essence of the page. For example
Значение мета тегов для оптимизации сайта."> Blog about web design, coding, SEO. ">
but there are always Title plunged me into a superstitious terror:
Самые распрекрасные фирменные имортные свадебные платья во всей Москве!"> find and choose a dress for any bride! Just work with us the best tailors. Also costumes for zhenizha, best man, groomsmen. Better bouquets and floral arrangements from a variety of colors for your wedding!etc. etc. ">
I swear, I'm not lying, once I came across title, which took 8 (!) Lines vordovskogo document 1 - text. And another time it was about the same length set of keywords and phrases with so much repetition, that even in my eyes dazzled. What then udiivlyatsya, if all goes awry.
As they say, how do you call a ship, so it will float.
Once again I will focus on the fact that the Title for each page must be unique as possible. Of course, repetition is unavoidable, but it must sodezhat a single word that characterizes this particular site a given page, not the whole site as a whole.

Keywords - keywords. On the length stated above. Should consist of key words and phrases, preferably without repetitions (no more than 3 times). For example, writing a number of key words: wedding dresses, wedding bouquets, wedding dresses, wedding accessories, etc. - Just does not make much sense. You have repeated many times the adjective "wedding" - lost a lot of places that could be used for other words, for example, the names of other products offered, unique offers.
Yes, by the way of originality. Again, as with the tag Title - desirable to see to it that the key word is different for each page.
Do not hesitate to mention the key words some rare word, the name of a rare commodity, which is only you. In other words. do not neglect the low-frequency queries. Maybe not everyone is looking for butterflies cabbage "to decorate a wedding limousine, but those who are looking for - certainly will get to you, especially if you do not forget to enter these words in the Title and meta tags.
Is written it this way:
And so on.

Description - the description page. Personally, I always perceived Description, as little more detailed Title. That is, again, at least open advertising, most informative, appropriate keyword density, unique to each page.

3. As far as meta tags are important for search engines.

Title - certainly important. As stated above - is the name of the page and it displays the text of search results on your URL.
As dessription and keywords, then there's a lot depends on whether, to what system you are targeting.
Yahoo takes into account the keywords and description, receiving more emphasis on the latter.
Aport also takes into account the value of 2 meta tags.
Google announced that it is all irrelevant. However, as practice shows, in some cases, when the site has long been out of the sandbox and continues its upward path in the SERP - correctly spelled keywords and deskription can help him to take a proper niche.
MSN - a principle that I see, that I sing - I mean, he was on the idea, until all the bulbs your meta tags. It has meaning only direct content.
Rambler initially refused registration meta tags in their ranking. However, it is generally aloof to some, we need only recall that the reference ranking, too little playing for him the role.
Yandex - as always preferred to go into the fog and simply says that this is rather old meta tags and their role in the ranking - is small. However, how small, does not specify.
Here is information about the two search engines that are able to find:
Excite - does not account
Infoseek - account
Alta Vista - account
Thus, we can conclude that the meta tags still have to prescribe and treat this with great interest - all the same to be calmer. However, last but probably most important - will not help any meta tags fine, if they do not reflect the essence of the page. That's why Google and Yandex talk about diminishing the role of keywords and description - because in his time too nimble Web matsrea began to hammer these tags are all beautiful and more, and the page itself, to put it mildly, not entirely consistent with the above beautiful words.
Therefore, the keywords you entered in the Keywords, title, description - should be key as well and you have on the page. Confused 40 times to write the meta tags about limousines, and put the welcome page article on the general theme of cargo, where the word "limousine" will occur exactly one time.
The content of meta tags and page site to be echoed. Only in this case, you can count on success. So, early to bed on the sofa in front of telecom, if you only wrote beautiful meta tags

200 parameters of the algorithm Google search

Domain: 13 factors

Age of domain;

The length of the domain name;

Information about registering a domain hidden / anonymous;

The site with top-level domain (geographic focus, for example,. Com versus. Co.uk);

The site with top-level domain (eg,. Com versus. Info);

Subdomain or domain level 2;

The history of the domain (how often he changed his IP address);

Previous owners of the domain (how often a change of ownership);

Key words in the domain;

IP address of the domain

Domains with the same IP address;

External reference to the domain (without options);

Geographical directions set in Google Webmaster Tools.

Server: 2 factors

Geographic location of the server;

Reliability / uptime server.

Architecture: 8 factors

URL structure;

HTML structure;

Semantic structure;

Using external CSS / JS files;

Availability of website structure (use of inaccessible navigation, JavaScript, etc.);

Using the canonical URL;

"Right» HTML code;

The use of cookies.

Content: 14 factors

Language content;

Unique content;

The volume of content (text versus HTML);

Incoherent density content (links in comparison with the text);

Value of "pure" textual content (without links, images, codes, etc.);

Thematic focus / temporal coverage content (for example, seasonal search);

Semantic information (phrase indexing and the simultaneous appearance of light-phrases);

Taxonomic (classified) flag for the general categories (transactional, informational, navigation);

Content / market niche;

Using selected key words (dictionary of gambling, dating);

Text in Pictures;

Malicious content (which may be added hackers);

A large number of misspelled words, bad grammar and transfer 10000 words without punctuation;

Using the unique / brand new phrases.

Internal Links: 5 factors

Number of internal links on the page;

The number of internal links to a page with identical / target ankornym text;

The number of internal links on the page from the content (instead of the navigation bar, how to navigate through files, etc.);

The number of links that use the attribute «nofollow»;

The density of internal links.

Factors website: 7 factors

Contents robots.txt on the website;

The frequency of a full upgrade of the site;

The total size of the site (pages);

The age of the site since it was first identified on Google;

XML sitemap;

The index of confidence in the page (contact information (even more important for the local search), Privacy Policy, Service Type (Type of Service, TOS), and the like);

Type of site (eg, a blog instead of an information site in top 10).

Specific factors of pages: 9 factors

Meta Tags Robots Pages;

Age page;

Background information on the page (frequency editing and% of pages that are affected (which changed) to edit the page);

Duplication of content from other pages (internal duplicate content);

Readability of content page (?);

Page loading time (many factors);

Type page (page "About Us" in comparison to the page with the basic content);

Inside the popularity of pages (number of internal links on this page);

Foreign popularity of pages (number of external links per page than other pages on this site).

Using keywords and separate them: 13 factors

Key words in the title page;

Key words in the beginning of the title page;

Keywords in Alt-tags;

Key words ankornom text of internal links (internal ankorny text);

Key words in the text ankornom outbound links (?);

Key words in the text that appears in bold or italic;

Key words at the beginning of the main text;

Key words in the text;

Synonyms of keywords related to the subject page / site;

Keywords in file names;

Keywords in URL;

The absence of "intentional accidents" (placing "keywords" in the domain "keyword" in the file name, "keyword" is the first word in the title, "keyword" - the first word of the first line of the description and keyword tag ...);

The use (misuse) of key words used in tag HTML-comments.

Outgoing Links: 8 factors

The number of outgoing links (one domain);

The number of outgoing links (one page);

The quality of the pages to which site provides links;

Links to bad sites from the same IP address;

Relevant outbound links;

Links to 404 pages and pages of other errors;

Links to agencies with SEO client sites;

Pictures with active links.

Profile Backlinks: 21 factor

Relevance of referring sites;

Relevance of referring pages;

Quality of referring sites;

The quality of referencing Web pages;

Backward links within the network of sites;

Mutual citation (in which sites have the same sources of backlinks);

Variety profiles links:

- Variety ankornogo text;

- Different IP addresses of sites to which reference is made;

- Geographic diversity;

- Various TLDs (Top Level Domain, TLD);

- A variety of topics;

- Different types of reference sites (directories, handbooks, etc.);

8. The number of authoritative references (CNN, BBC, etc.) on one external link;

9. Backlinks to bad sites with the same IP address (the absence / presence of backlinks with the marked sites);

10. Value of reciprocal links (relevant to the entire profile of backlinks);

11. Value options for social networks (links to social networking sites, compared with the whole profile of backlinks);

12. Trends and examples of backlinks (for example, a sudden increase or decrease in the number of backlinks);

13. Citation on Wikipedia and Dmoz;

14. History Profile trackbacks (ever used for buying / selling links, etc.);

15. Backlinks to social bookmarking sites.

Every single link back: 6 factors

The credibility of the zone domain (. Com. Compared to. Gov);

The credibility of invoking domain;

The credibility of the referring page;

Location of links (bottom of page, navigation, main text);

Ankorny link text (Alt tags and images, from which reference is made);

Link title attribute (?).

Profiles and the behavior of visitors: 6 factors

Number of visits;

Demographics of visitors;

Bounce;

Other sites that usually load the visitors;

Trends and examples of visits (eg, a sudden increase in incoming traffic);

Clickthrough site in the SERP (as compared with other sites).

Penalties, filters and manipulation: 12 factors

Key words for use / insert key words;

Filter for purchase links;

Filter for selling links;

Filter for spam (comments, forums, and other spam links);

Cloaking;

Hidden text;

Duplicate Content (external overlap);

History of previous sanctions for this domain;

History of previous sanctions for this owner;

History of previous sanctions or other property of the owner (?);

Records of previous hacker attacks;

Evaluation Error 301: double redirects / channels redirects, or redirects to a page with a lead of 404.

Other factors (6):

Domain registration on the Google Webmaster Tools;

The presence of a domain in Google News;

The presence of a domain in Google Blog Search;

The use of a domain in Google AdWords;

The use of a domain in Google Analytics;

External references to the name / trademark.

Algorithms for search engines

It should be noted that all these "laws" are extremely dynamic change. For sufficiently small changes in the algorithm of search engines, like sorting priorities changed. However, the modern SEO-copywriting, and the result of his work (actually SEO-text) Has a high buffer strength. This means that a small adjustment in the external factors and cosmetics (and, hence, requiring virtually no financial cost) changes in the SEO-text content can neutralize the negative (if it proves negative) and to maximize the positive impact of changes in search algorithms. The presence of such buffer properties suggests that investments in SEO-copywriting sufficiently long. Incidentally, modern trends of development of search algorithms are uniquely optimized to enhance the role of the semantic core of the text content in the search progress. When administrators learn how to search engine "to separate the wheat from chaff" is not based on someone else's opinion (and this is exactly the essence of the mechanisms account external factors), And with the direct determination of the quality and level of utility "presented on the pages of the thematic textual material, then all optimizatorskie tweaks will almost useless. And the winners will be those who bet on a full-fledged content optimization, content on the site is not garbage imitations of articles, and real, live, interesting texts users.

History of search engines

Initially, when the Internet was just beginning to grow, the amount of information available was relatively small, and users were few. The main users of the Internet in the early stages of its development were employees of various research laboratories and universities. While the main purpose of the network was to exchange information between research institutions, its ability to be used to implement various research projects. In the initial stages of development, the relatively small size of the network, the area of information retrieval was much less relevant than now.

As an initial way of organizing access to information resources via the Internet used catalogs sites, Which is usually used thematic grouping of links. Pioneer in this area has Yahoo, which appeared in April 1994. Over time, the number of sites contained in the catalog increased, and the developers have created a special search engine directories. But such a system, of course, can not be called a search because the search was strictly limited to only those resources that were present at this site.

Brochures have been widely disseminated and used widely, but the internet is a dynamically developing, and together they developed and search methods. At the present time is difficult to find a system based on directories. It's very simple to explain, because even today the directory which will contain a huge number of resources that can provide access to only a small part contained in the information network. The biggest to date directory on the network, called Open Directory Project or DMOZIt includes information about the 5 million resources, which is quite a bit. After all, for comparison, the base of a world-famous search engine like Google has about 8 billion documents.

The first full-fledged search engine on the expanse of the Internet has appeared only in 1994, it was WebCrawler.

And a year later, in 1995, launching a search engine AltaVista and Lycos. The search engine AltaVista for many years held the forefront of the search for information online.

In 1997, Larry Page and Sergey Brin, students at Stanford University, have begun to implement a research project, which was developed by search engine Google, which today is the worldwide leader in the field of search.

Also in 1997, the month of September 23 the number of officially announced the creation of the Russian search engine Yandex, which is still market leader in search services in Russian segment of the network.

Today, there are only 3 search engines international level, it is MSN Search, Yahoo and Google, which have their own databases and search algorithms. Most everyone else on search engines as a basis using the results of the three above. For example, search engines: Mail.ru based on the search engine Yandex and search.aol.com based on the search engine Google, and search engines such as Lycos, AltaVista and AllTheWeb use database search engine Yahoo.

The leading search engine runet today is Yandex, the second place is Rambler, followed by Google, Mail.ru, Aport and KM.ru.

Key words and inquiries

Search engines are based on the words requested by users to determine the results, which will be processed in accordance with their algorithms, ordered and issued to the user. However, search engines do not just recognize and retrieve exact matches of the requested words, they use knowledge of semantics (the science of language) for the construction of intellectual relevance. An example would be the case when the request loan providers search engine displays results that do not contain this phrase, and word lenders.

Search engines collect data on frequency of use of words and their joint distribution in the network. If the relevant words and phrases are often found together on pages or sites, search engines can construct intelligent theories about their relationship.

This extensive knowledge of the language and its usage gives the search engines to determine which pages are thematically linked, what is the subject page or site, as a reference structure of the network is divided into thematic community and much more.

The development of artificial intelligence search engines in the field of language means that the results of queries users are becoming more intelligent and evolving. Huge investments in the area of processes of natural languages will help achieve greater understanding of the meaning and intent in the user's query. In the long term as a result of this work, users can expect the increased relevance of the SERPs, as well as more accurate assumptions about the expectations of the search engines users.

Link building

Stumbled on the material for the extraction of options that simply could not miss and do not add to my blog, I think deserves to put him in his favorite SEOshniki all beginners, even some with experience, like me , There is something to think about.

What can cause incorrect structure referential myssy show in the next post.

Translation Behold this post with seo-chata.com material is not new, for beginners in the most times.

Link Building 101

In the past few months I have had an enormous desire to publish this material, however, the company that I work actively discourage this. Lately, I see an increasing number of posts dedicated to the strategy of building and developing a network of back links, some are simply delusional, that's why I decided to violate the prohibition of their employer and to publish this article.

I'm not suggesting all the possible ways of constructing a network of links that you can only imagine / create / come up, but this story certainly help you to find a sufficient number of new interesting ideas. This article I wrote several months ago to teach our young team-level specialists of certain techniques to increase the mass of reference web resources.

Building a network of links

Capacity referential mass - is the only sure way to achieve high positions in the ranking site in search engines. It is vitally important to make a sustained and continuous action to build referential mass, which will eventually reduce the cost of advertising and the site will take an advantageous position in the SERP.

Google has created one of the most successful algorithms for information retrieval, which is based on the direct orders of spiders make transitions to all detected links. Yahoo, MSN, Ask and other searchers expand their information base in the same way, moving from one to another vebdokumenta links. Links play a crucial role in defining the search engines value the resource and have a major impact on the ranking of a website.

The best that can be made for the site - it is natural to construct a system of unilateral backlinks. Usually, these links appear at forums and blogs, as these resources are the first to show interest in the valuable information on the network.

In the general theory - the more websites will refer to any Web document, the higher the position it will occupy in the search engines. Google introduced their assessment of the relevance of document called Page Rank, in other words, the page rank. Estimated it at ten-point scale. The more valuable is the site for the search engine, the higher the Page Rank (attendance also affects the figure).

Number of backlinks can be checked in many ways. The browser Firefox has an additional module that allows visitors with just one click of a mouse displaying a list of resources linking to a particular site. There are many embedded public toolbars that allow you to receive the same information. Also there is a special Web services, which offer a lot of tools to search for backlinks.

Google, in essence, is a unique search engine, as it shows a specific percentage of links that are only noticeable weight, whereas the other search engines give out information about the total number of backlinks. Also, this search engine recognizes "illegal" ways to expand the reference mass to influence the ranking of the site.

Role of articles in the search progress

In the hands of an experienced search engine optimizer is a whole arsenal of methods of search engine promotion, increase site visibility and increased traffic in general, from purchase options and ending with a mass-mailings. We now turn to the actual exploratory move.

Omitting the on-site optimization (writing literacy content, setting meta-tags and "friendly" search engine robots layout), consider the second major factor in search engine promotion: a referential ranking.

It seems that everything is simple - the more links, the higher the site surrender. But it's not entirely true, because reference link strife. In general, the following items, which give more weight to the link point of view of most search engine spiders.

1. The higher - the better!

We read a book down, as the absorption becomes empty beer bottle down, but not to the top, the picture in the browser, too loaded down. So the bot, not wanting to violate the conventional system, the index page top to bottom. This is also due to the fact that page is loaded from the caps and finishing with what is called footer page. It is for these reasons, the bot can sometimes refuse to index the entire page to the end. There are several reasons: the slow speed of the server (the bot impatient, like the knowing world of the infant does not want to wait: he needs all at once) and ending with an abundance of external links on the page, each weighing the less, the lower it is, and when bot finds that the weight of further options is close to zero, he can refuse to index them and go for a walk on other sites. When placing articlesYou can decide where in the text you post a link. When buying links, or engaging linkoobmenom, your references will normally be hidden in the bottom of the page.

2. House of single links, or rich sense of resource?

Search engines do not like to single external links. "What is the link, who needs it?" - Thinks the boat and decides to give it little weight. When the bot sees a link within the text, he joyfully exclaimed: "Glory Svarog! The text is truly full of meaning, hence, the reference should be very, very relevant to the topic! Prida, I'm moving it a couple of drops of weight. Of course, contextual links are best placed inside articles. In the network a huge number of sites on which you can post an article or press release from obschetematicheskih (where they will take any article) to Narrow Sites (articles on automotive subjects, health, society, construction article). It is necessary to know the distinction between stateynyh amount of links and references out of context, but this is beyond the scope of this article.

3. Literate keyword selection

If you're selling toilet bowls in Australia, and Encore gipperssylki called "breeding woodlice in a nuclear war", it is unlikely this link will have a good weight for your ranking. Text links should be relevant not only to the theme of your site, but also to the subject of the page where it is! Here in the virgin soil come to the aid of article: in the article, you can control the saturation of key words on the page and thus artificially increase the relevancy of pages that point to your site.

Finally it should be noted that stateynye sites particularly loved bots even through constantly updated content. New articles, new text, and thus the new food for the bot! Boat runs frequently and indexes faster than static pages where the only change - is that of the purchased links. Write articles publish articles and fast indexing you!

Promotion of a site for beginners

Many interesuyutsya promotion of websites in search engines, but many of the newcomers who do not even suspect that taking a promotion of a site you take on a huge RESPONSIBILITY for its further development, after all the major projects can be huge, the daily target audience and thousands of budgets for outdoor advertising . And some kind pessimizatsiya or even a ban from the search engine could cost him dearly.

There are a lot of Internet sites and is not a small part of their owners used to promote black methods. Reciprocal links to such sites could lead to sanctions by the search engines, because search algorithms can easily calculate the actions of inexperienced optimizer.

What is a satellite?

Now try to allay some of the web-masters and seoshnikov that the same called satellite. General Satellite in translation from English is a "companion". A satellite is that it accompanies, helps, etc. Return to the term "satellite", as the network it sounds that way.

SAT - Is the site most often small. On average, about 100 pages. This site helps the main site in promotion. In principle Satellite - This is the usual site, but he has other goals:)

As I already wrote, satellite - it is a regular site, it must have its own unique design, good unique content. Not be taken stolen from sites with content and design patterns to the category of a satellite! Such sites should be classified as govnosaytov (you can find more like TOS).

What is the role of satellites and how it can help in moving? And help he can ссылочками! That is, we create a satellite with the same theme as the major (promoted) site. I refer to this satellite, we need to anchor on the promoted website. The result is that the relevance of the main site increases (for the selected key). BUT, one satellite will not help much! Therefore create whole mesh satellite (all satellites should be similar in theme to advance a site). That such a note satellites:) In addition, the satellite and can earn, and when many of them, then get a good amount of income. But more about that another time. That's it! See you;)

Faster indexing of your site

Today I'll write about a fairly simple way to push your site search engines to index within a few days. Generally, if it is fair to add a site, for example, through the form (for submission of site to be crawled) Yandex, the Site index on average, will be held two months. This is a very long time, for which you can catch a serious website promotion. This term is due to the fact that not one you are applying for indexing, web-masters very much, so forming a very, very long queues sites. But you can still accelerate, with much speed indexing site. About them now and will be discussed.

First, prepare your site for registration. Do not send to the site if it is not completed yet. In addition, no harm will be done correctly perelinkovku pages. Make a good friendly menu. Another very useful to be creating site maps. So with all the internal factors, now move on to more effective methods - external work on the site.

In order to learn about your site to search engines, you must drive site on directories. If you do not know how, do not want or you can not do it, you can order the run from experienced craftsmen. On the Rights of advertising can offer and apply:) So, if that please! Currently, the average price over the network about $ 10.

Also run on the catalogs, which now very popular social bookmarking. They are very fond of search engines, so they regularly come to visit, therefore, very quickly notice a link to your site.

Also, would not be superfluous to drive site on bulletin boards, forums and blogs (commenting on posts).

And finally, please sign in sape or linkfeed and buy a nice fat options to your resource. Better, perhaps, to buy links from old news resources, because there are search engines, we can say, live and unnoticed link to your resource will be left!

Using all these methods, Site index should take about two days! That's it, see you soon!

What is Pr?

I will not paint a whole page about What is PRI will write only what I think is necessary and sufficient to know about PR. Thus, PR he's PageRank or PR yavlyayutsya kind of rating Google search. Page Rank, as is evident from the title - is page rank. Google assigns each page a rank. PR helps Google decide on extradition. That is, if the particular request comes several completely identical in its relevant sites, but they in fact can not be put at one place, you need someone to put the above, someone below, here and apply another filter - comparing page ranka page. Here, in principle, and all for a start, you need to know about Pr.

Site optimization bugs

In this post will describe the common errors that can prevent the optimizer is not very experienced and which could seriously damage site optimization general. Let's get started!


One mistake is that when creating a site, often creates a graphic header, and the header is part of the graphics. And, as you know, search engines do not recognize text with photos that are not very good impact on the further promotion. Standard room for hats, is the top left corner, that is the highest priority for search engines, so use it wisely.

The most accurate method of solving this problem would be to use a combined version. For example: create a small graphic logo, which is located in the upper left corner, and the right side of the logo is placed text header with keywords.

Go ahead. In header graphic and menu can do. This is even more blunder. Text of the menu items will not be counted FS, therefore, again lost the significance of links with the right key. Out here, only one, or rather not even out, and a little help from search engines. She concludes that the need to register for your graphics options attributes alt (description of the image that pops up when you hover the mouse cursor).

In addition to graphical navigation menus, there are menus created with the help of scripts. It is also worth avoiding, as search engines can not read the contents of scripts.

In such a situation should necessarily duplicate links in the usual way to navigate the site was accessible to all - and for your visitors and for search engine robots.

Another error - is to use the redirect. Redirects difficult to analyze site search engine spiders. Do not use redirect, unless there are compelling reasons. Moreover, at present, search engines are very cruel to sites that use redirects, there is a danger ban.

Using hidden text. Using hidden text (text color matches the background color, for example, white on white) allows you to "pump up" the page desired keywords without affecting the logic and page design. This text is invisible to visitors, but perfectly readable by search engine spiders.

It is now difficult to find a site with hidden text, because these sites severely Bath search engines, so be careful! That's it;)

Secrets of Google

Be based in Google in less than a day, it's easy!

First, let's talk about what not to do. I think this address looks familiar to you: http://www.google.com/addurl.html

This form of registration sites for the search engine Google. They insist that you can use this form to register your site to index other web pages. In order to be in the main index sites will take about 6 weeks. I do not know about you, but I am not happy that my work has appeared in search results only after 2 months. For me it's too long, so

Do not use a standard form of registration in the search engine Google!

Also you should not use this form and on other search engines, such as: Yahoo, MSN, Altavista and others:

So how do you do to make your site indexed in less than 24 hours?

For example, suppose you have a site devoted to roses. And you optimize a web page for certain keywords that contain the keyword roses. Now let's step by step go through the registration site accelerated method.

1. Go to www.google.com and type in the form to search for various keywords, which somehow relate to your site.
2. Open the data sites, and focuses on what they have Page Rank. For those who do not know Page Rank shows the number of sites and the importance of that link to your site. If it simply, the more sites with great Page Rank will refer to your web page, the better.
3. Suppose you are looking for site for the keyword "rose", you should try to find web sites that have Page Rank is 6 or more.
4. Then if you find these sites, you should find their contact information.
5. Once you find contact information, you should write a letter asking to put a link to your site, in response to a link from your side. If you did everything correctly, then they will respond and put a link to the site.

If you garner links from PR which is 6, your site will be indexed in less than 3 days. If you can get a link from the site, Page Rank which = 7, then your site will be indexed in the Google database in less than 24 hours.

So even if you do not find sites with such a high PR, looking for a Web page with a PR, not lower than 4, and indexing of your creations will certainly less time than 2 months.

Good luck!

Increase PR

PR (PageRank) - a measure that determines the page rank, which in turn determines the position of pages in search results of Google. Search engine Google - one of the most popular search engine, which causes a huge interest in it. Therefore, the question of increasing PageRank is becoming more popular. Information on how to improve it by making small changes to your site, you will learn from this article.

Before the onset of PR, should be at least broadly familiar with the way it is calculated. An algorithm for calculating PageRank is pretty simple. All pages contained in the database, Google, is assigned to the same minimum value of PageRank. On the pages there are links to other pages. Each link gives some PR of the page to which it refers. One page may give only a certain percentage of their PR, so the fewer options, the more PR will get those to whom it refers. If you do not understand, then explain it more accessible.

Page 1 refers to the page 2,3,4,5. Page 1 of all can give PR = 4, ie Each page will get on PR = 1. And if the page will only refer to page 2, page 2 gets PR = 4. Now, I think you began to understand the algorithm for calculating PageRank. It is important to notice that the page does not give, and gives PR. That is, your PageRank will remain with her, even if she would refer to the 1000 sites.

Hence we can conclude that the PageRank depends on:

-number of links on this page (more - better)
-PageRank link to your pages (more - better)
-number of inbound links from a page that refers to you (more - worse).

Thus, the increase in PR right pages is possible due to internal pages of your site. Make it very simple. The site should be as many internal pages that link to the page, PageRank which you want to improve, but on the inside pages should be a minimum of other options.

Such a method will help you increase the PR to 4, for the further growth of PR need external work on the site, details of which is written in the manual search engine optimization website "Top position"

Tag ALT - image

Each image is located on the web page should receive its own special attribute called the alternative text. This attribute is the tag "alt". The text, which is the data tags will be displayed to users in the event that the image was not downloaded, or if the image display was forcibly locked in the browser for some reason.

In conducting indexation modules search engine tag value "alt" is remembered, but in the process of ranking the results of processing a user request this value is ignored.

To date, we know exactly what the search engine Google, the text concluded in tag "alt", used only if the image serves as a reference to any other page. All other tags such as a search engine ignore. As for other search engines are no reliable information, but we can assume that the algorithms used in them are not very different from those used in Google.

In general, when you create a Web page would be good to use keywords within the tags "alt", although it is not critical.

Tag "TITLE"

Tag "title" - this is one of the most important tags because search engines give it maximum attention when indexing pages. In the text, which is allocated by this tag, necessarily, must be present keywords.

In addition, it is worth remembering and that the text that is allocated by this tag will appear in search results to users' queries as links to the Internet site. In other words, this text will serve as a kind of a business card page.

It is this link will be used by the user, in order to get to your Web site. Therefore, make sure that the text that is inside the tag "title", not only would contain keywords, but would be most attractive and informative for users.

Most of the issuance of search engine user's query includes about 50-85 characters contained within the tag "title". Therefore, based on this fact, would be best to limit the size of the header of your Web site according to the number of characters.

SEO-hypertext

SEO-texts the vast majority will hypertexts. For the first time this kind of text appeared in the forties of last century, and in 1965 by Ted Nelson coined the term. However sverhvzryvnuyu phase distribution hypertext received in the late eighties - in the era of the formation of the Internet. Hypertext - a non-linear, saturated links, branching text. If the basic text, users simply read through to the end or drop out of the reading, then the hypertext provides a third option - to follow the links. Here lie nonobvious time of hypertext, whose purpose is to give the user more possibilities, more convenience, more comfort in the journey of being built on the site the information sphere. But it must be remembered that the system must be closed (the user should not leave your site to another Web-resource for you posted the same link), and all information to which the user will face during the cycle of hyperlinks, must be unique. Do not send a man to the main page of your tale, for example, the remarkable plastic windows on the price list, where instead of interesting information about discounts and sales to meet all of the same ad text "cap." Sites that save on the text filling, look poor, unattractive and undignified.

Another important requirement for hypertexts - they must be organized in such a way as to remove links do not lead to loss of meaning. Links like "on the pumps read here" are not acceptable, much better to use a simple hyperlink to the word "pumps". This way of writing hypertext is not only complies with the rules of Russian language, but also allows you to get rid of errors in the restructuring of information on the site.