The generally accepted view is the fact that meta tags should be required to prescribe and very attentive to this work. This is - one of the factors for successful optimization.
Let's try to understand how truly important this meta tag and how to work with them.
1. The length of the meta tags.
The optimum length for this meta tag is as follows:
Title - 50-80 characters (usually - 75)
Keywords - 250 (250 - the maximum is focused on the drums the first 150 characters).
Description - 150-200
Write more simply makes no sense - they will be read and interpreted by search engine spiders, at least those who still pay attention to these meta tags. But this - later.
2. What do the metatags and how to write.
Title - is the text of this tag will be displayed in search results, so he should be given maximum attention. If you "scored" on the keywords and deskription - your business. But if you spit on the tag Title - you can spit search engine. And this is somehow unpleasant.
It should be noted that we should not poke in Title slogan - Google and so did everybody do not like. In the allotted number of characters (50-80) need to put as much information on the website. Use with keywords. However, do not repeat the same keyword more than 3 times - you misunderstood and still banned.
Title should be clear, concise and clearly express the essence of the page. For example
Значение мета тегов для оптимизации сайта."> Blog about web design, coding, SEO. ">
but there are always Title plunged me into a superstitious terror:
Самые распрекрасные фирменные имортные свадебные платья во всей Москве!"> find and choose a dress for any bride! Just work with us the best tailors. Also costumes for zhenizha, best man, groomsmen. Better bouquets and floral arrangements from a variety of colors for your wedding!etc. etc. ">
I swear, I'm not lying, once I came across title, which took 8 (!) Lines vordovskogo document 1 - text. And another time it was about the same length set of keywords and phrases with so much repetition, that even in my eyes dazzled. What then udiivlyatsya, if all goes awry.
As they say, how do you call a ship, so it will float.
Once again I will focus on the fact that the Title for each page must be unique as possible. Of course, repetition is unavoidable, but it must sodezhat a single word that characterizes this particular site a given page, not the whole site as a whole.
Keywords - keywords. On the length stated above. Should consist of key words and phrases, preferably without repetitions (no more than 3 times). For example, writing a number of key words: wedding dresses, wedding bouquets, wedding dresses, wedding accessories, etc. - Just does not make much sense. You have repeated many times the adjective "wedding" - lost a lot of places that could be used for other words, for example, the names of other products offered, unique offers.
Yes, by the way of originality. Again, as with the tag Title - desirable to see to it that the key word is different for each page.
Do not hesitate to mention the key words some rare word, the name of a rare commodity, which is only you. In other words. do not neglect the low-frequency queries. Maybe not everyone is looking for butterflies cabbage "to decorate a wedding limousine, but those who are looking for - certainly will get to you, especially if you do not forget to enter these words in the Title and meta tags.
Is written it this way:
And so on.
Description - the description page. Personally, I always perceived Description, as little more detailed Title. That is, again, at least open advertising, most informative, appropriate keyword density, unique to each page.
3. As far as meta tags are important for search engines.
Title - certainly important. As stated above - is the name of the page and it displays the text of search results on your URL.
As dessription and keywords, then there's a lot depends on whether, to what system you are targeting.
Yahoo takes into account the keywords and description, receiving more emphasis on the latter.
Aport also takes into account the value of 2 meta tags.
Google announced that it is all irrelevant. However, as practice shows, in some cases, when the site has long been out of the sandbox and continues its upward path in the SERP - correctly spelled keywords and deskription can help him to take a proper niche.
MSN - a principle that I see, that I sing - I mean, he was on the idea, until all the bulbs your meta tags. It has meaning only direct content.
Rambler initially refused registration meta tags in their ranking. However, it is generally aloof to some, we need only recall that the reference ranking, too little playing for him the role.
Yandex - as always preferred to go into the fog and simply says that this is rather old meta tags and their role in the ranking - is small. However, how small, does not specify.
Here is information about the two search engines that are able to find:
Excite - does not account
Infoseek - account
Alta Vista - account
Thus, we can conclude that the meta tags still have to prescribe and treat this with great interest - all the same to be calmer. However, last but probably most important - will not help any meta tags fine, if they do not reflect the essence of the page. That's why Google and Yandex talk about diminishing the role of keywords and description - because in his time too nimble Web matsrea began to hammer these tags are all beautiful and more, and the page itself, to put it mildly, not entirely consistent with the above beautiful words.
Therefore, the keywords you entered in the Keywords, title, description - should be key as well and you have on the page. Confused 40 times to write the meta tags about limousines, and put the welcome page article on the general theme of cargo, where the word "limousine" will occur exactly one time.
The content of meta tags and page site to be echoed. Only in this case, you can count on success. So, early to bed on the sofa in front of telecom, if you only wrote beautiful meta tags
